American Airlines - Thank You and Putting them First (2010)

Brian Chung, John Han, and members of our advisor network served as the lead military advisors and consultants on the 2010 American Airlines "Thank You" and "Putting Them First" advertising campaign. This advertising campaign targeted military members of all services and their families. It was critical to get the details right while following the rules regarding portraying military men and women in a commercial advertisement. Support included consulting on the policies and rules for commercial portrayal of military members in advertising, hair and grooming standards, uniform and wardrobe standards.

Photos from the set:

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